Patient Acquisition Campaigns
Hospital Patient Acquisition Systems
Structured digital systems designed to generate relevant patient enquiries and improve consultation flow across departments and specialties.
Patient Acquisition in Healthcare Requires Structured Systems
Patient acquisition in healthcare is not driven by visibility alone. It depends on how accurately campaigns align with patient intent, symptoms, geography, and treatment availability.
Unlike other industries, patients do not take immediate decisions. They evaluate options, compare providers, and often delay consultation.
Without structured acquisition systems, a large portion of enquiries does not convert into consultations.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
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What is included in our Patient Acquisition Campaigns services?
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
What makes our paid search management services so effective?
Intent-Based Campaigns
Campaigns structured around patient symptoms, conditions, and treatment intent to attract relevant enquiries.
Geography Targeting
City-level and regional targeting aligned with hospital presence, OPD schedules, and service areas.
Funnel Segmentation
Separate acquisition flows for OPD consultations, diagnostics, and procedure-based patients.
Retargeting Systems
Re-engagement campaigns for patients who delay decisions or drop off after initial enquiry.
Multi-Channel Execution
Integrated campaigns across Google Search (high intent) and Meta platforms (awareness + retargeting).
Consultation Alignment
Campaigns designed to support consultation flow, not just generate enquiries.
Designed for Healthcare Consultation System
Most marketing approaches treat healthcare like a lead generation business.
We focus on how patients move from enquiry to consultation.
This includes:
- Understanding patient decision timelines
- Aligning campaigns with treatment categories
- Structuring follow-up and retargeting
- Supporting department-level growth
The objective is not volume, but relevance and conversion into consultations.
How the System Works
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Patient Intent Mapping
Understanding symptoms, conditions, and treatment demand across specialties.
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Campaign Structuring
Designing Google and Meta campaigns aligned with patient behavior.
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Funnel Segmentation
Separating patient journeys for OPD, diagnostics, and procedures.
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Retargeting & Follow-up
Re-engaging patients who do not convert immediately.
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Consultation Optimization
Improving enquiry-to-consultation flow through structured systems.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
Departments
Applicable Across Departments
Core Departments
General Medicine, Surgery, Orthopedics, Gynecology, Pediatrics, ENT, Dermatology
Super Specialties
Cardiology, Neurology, Gastroenterology, Urology, Oncology, Nephrology, Pulmonology
High-Value Specialties
Bariatric, Joint Replacement, Spine, IVF, Cosmetic Surgery, Transplants
*Each department requires a different acquisition approach based on patient behavior and consultation patterns.
